SCENARIO 7-2 Sam is a sales representative for Alliance Ltd.,but he struggles to explain the benefits of Alliance's products.Sam usually calls customers on the phone and while chatting with them about their weekly order explains the new products he has available.Customer orders are shipped to the company by a delivery service.Customers who have ordered new products frequently return them because they are not as expected.
-Refer to Scenario 7-2.Sam is having problems understanding what the customers don't like about the products they are returning; the product looks fine to him and works as it is supposed to,so why aren't the customers happy? Sam is having a problem with
A)the channel.
B)decoding.
C)encoding.
D)the medium.
E)sourcing.

Question

Quizplus · Accepted Answer

Sam is having trouble understanding what the customers don't like about the products, which suggests he may be struggling with decoding their feedback or interpreting their needs correctly.

SCENARIO 7-2 Sam Is a Sales Representative for Alliance Ltd