Fujifilm Computer Products has improved the efficiency and productivity of its plant,which manufactures printing technology.For the new fiscal year,the company projects a production increase of 25 percent,and has instructed its sales force to aggressively distribute and promote the product.The CEO is sure that the market will absorb more product if the sales force is determined and assertive.Apparently FujiFilm:
A) has an outward organizational focus on its customers wants and preferences
B) seeks its goals primarily through the use of intensive promotion
C) directs its products to specific groups of people
D) is in the business of satisfying customers
E) profits through customer satisfaction

Question

Quizplus · Accepted Answer

The company's strategy focuses on aggressive distribution and promotion to achieve its goals, indicating a reliance on intensive promotion rather than customer preferences or satisfaction.

Fujifilm Computer Products Has Improved the Efficiency and Productivity of Its