One problem with adopting a(n)_____ orientation to marketing is its failure to consider whether what the firm produces most efficiently also meets the needs of the marketplace.
A) customer
B) exchange
C) product
D) market
E) production

Question

Quizplus · Accepted Answer

The statement highlights the possible limitation of a production orientation, where a firm is mainly concerned with producing goods or services efficiently without considering the needs and preferences of the targeted customers.

One Problem with Adopting A(n)_____ Orientation to Marketing Is Its