Bentley automobiles are extremely expensive and are designed to appeal to consumers who equate value and quality with price.The manufacturer of Bentley automobiles has created a(n)_____ competitive advantage.
A) value-enhanced
B) mass-marketing
C) functional
D) niche
E) social class-oriented

Question

Quizplus · Accepted Answer

Bentley automobiles' high price and quality appeal to a specific group of consumers, creating a niche market for the brand. This gives them a competitive advantage in catering to the needs and desires of this particular segment of the market.

Bentley Automobiles Are Extremely Expensive and Are Designed to Appeal