Monroe plans to market its shock absorbers in several different global markets.It plans to rely on extensive advertising.Before implementing this plan,its advertising manager should know:
A) the least standardized of all advertising media globally is the newspaper
B) some cultures view a product as having less value if it has to be advertised
C) language barriers and translation are rarely a problem
D) the hard-sell tactics used in the United States work well around the world
E) advertising time on television is available for sale in all developed countries

Question

Quizplus · Accepted Answer

It is important for the advertising manager to know that some cultures may view a product as having less value if it is heavily advertised. This can help the manager adjust the advertising strategy accordingly and avoid potential negative perceptions in certain markets. The other options are incorrect because: A) This statement is not true as newspaper advertising is relatively standardized globally. C) Language barriers and translation can be a major problem in global advertising. D) Hard-sell tactics may not be effective or appropriate in all markets. E) Advertising time on television may not be available for sale in all countries, particularly in less developed markets.

Monroe Plans to Market Its Shock Absorbers in Several Different