With its launch of easyPAY,its fast pay option,Shell Canada tackled the prevailing sentiment that "all fuel brands are the same" with a timesaving service for its customers.Shell Canada tried to:
A) create new beliefs toward changed product attributes
B) strengthen existing positive beliefs about product attributes
C) appeal to existing beliefs about product attributes
D) discover attitudes toward its product's attributes
E) create new beliefs about the product attributes

Question

Quizplus · Accepted Answer

Shell Canada aimed to create new beliefs about its product attributes by introducing a new, time-saving service, differentiating itself from other fuel brands.

With Its Launch of EasyPAY,its Fast Pay Option,Shell Canada Tackled