_____ occurs when consumers remember only information which supports their personal feelings or beliefs.
A) Intermittent reinforcement
B) Selective exposure
C) Selective retention
D) Faulty selectivity
E) Selective distortion

Question

Quizplus · Accepted Answer

Selective retention occurs when consumers remember only information that supports their personal feelings or beliefs, filtering out information that contradicts them.

_____ Occurs When Consumers Remember Only Information Which Supports Their