Which of the following products would most likely require the purchaser to use only an internal information search?
A) a rental apartment
B) a daycare facility for a two-month-old infant
C) a wedding gown
D) a box of tissue
E) a new car

Question

Quizplus · Accepted Answer

A box of tissue is a low involvement product where customers generally do not expend a lot of effort in making a purchase decision. As such, customers may rely only on internal information, which includes past experience and routine buying behavior, to make the purchase.

Which of the Following Products Would Most Likely Require the Purchaser