You are the president of a new,capital-rich firm and you must decide on your firm's targeting approach.Three large subgroups exist in your market that have never had their unique needs served.If you don't act now,others will seize the opportunity.You should use a(n):
A) multisegment strategy
B) single product with a concentrated strategy
C) product differentiation approach
D) concentrated or niche targeting strategy
E) undifferentiated strategy

Question

Quizplus · Accepted Answer

A multisegment strategy allows the firm to target multiple subgroups with tailored offerings, maximizing the opportunity to serve the unique needs of each subgroup and capitalize on the market potential before competitors do.

You Are the President of a New,capital-Rich Firm and You