Nearly everyone has eaten instant mashed potatoes.Manufacturers of instant potato flakes sell to resellers,institutional food services,and to movie production companies.(Instant potato flakes are typically used in movies when the scene calls for falling snow.)The manufacturers of instant potato flakes would most likely segment their market according to:
A) company characteristics
B) the buying process
C) financial terms
D) customer relationship objectives
E) length of distribution channel

Question

Quizplus · Accepted Answer

The manufacturers of instant potato flakes would most likely segment their market according to company characteristics, such as resellers, institutional food services, and movie production companies. This would allow them to tailor their marketing strategies and product offerings to each type of customer.

Nearly Everyone Has Eaten Instant Mashed Potatoes