When asked to name a brand of sports drink,most people will answer Gatorade,and some will respond with Powerade also.But people with diabetes who still need to replenish electrolytes lost during activity or illness cannot drink these sports drinks because they are high in sugar and which can be drunk by diabetics.As a result,a manufacturer has developed Champion Lyte,which contains no sugar.The manufacturer of Champion Lyte has used _____ segmentation to identify its market.
A) geodemographic
B) usage rate
C) demographic
D) psychographic
E) benefit

Question

Quizplus · Accepted Answer

Champion Lyte has identified its market based on the benefit it provides to people with diabetes - replenishing electrolytes without added sugar. This falls under benefit segmentation, which focuses on the benefits that customers seek from a product or service.

When Asked to Name a Brand of Sports Drink,most People