Market researchers estimate thousands of Americans have high blood pressure and do not know it because they do not have annual medical exams.A pharmaceutical company that has developed a medicine to reduce blood pressure should not count on this group to be a good target market because the group lacks:
A) both accessibility and responsiveness
B) accountability
C) both accessibility and substantiality
D) substantiality,identifiability,and measurability
E) reliability and responsiveness

Question

Quizplus · Accepted Answer

The group lacks accessibility because they do not have regular medical exams, making it difficult to reach them, and responsiveness because they are unaware of their condition and thus unlikely to seek treatment.

Market Researchers Estimate Thousands of Americans Have High Blood Pressure