The most expensive type of survey research is:
A) mall intercept interviews
B) CLT interviews
C) mail panel surveys
D) executive interviews
E) focus groups

Question

Quizplus · Accepted Answer

Executive interviews involve high-level decision-makers and are usually conducted face-to-face. These interviews are more expensive than other types of surveys because of the level of expertise required to conduct them and the time needed to schedule and conduct the interviews.

The Most Expensive Type of Survey Research Is