Mel and Mimi is the name of an upscale boutique that has outgrown the building it has been located in for the last two decades.Its owners want to know how its customers will react to a move and if the addition of new product lines will make the new location more attractive to its loyal customers.The store's owners have surveyed several of their customers to gauge their reaction to various potential locations and changes in product lines.The survey results are an example of _____ data.
A) primary
B) secondary
C) dichotomous
D) observation
E) collaborative

Question

Quizplus · Accepted Answer

The survey results obtained from the customers by the store's owners are an example of primary data, as it is collected firsthand by the business for the specific purpose of addressing their research questions. Secondary data would refer to data that has already been collected and published by someone else, such as industry reports or government statistics. Dichotomous and observational data refer to different types of variables and methods of data collection, respectively, and do not describe the nature of the data collected in this scenario. Collaborative data is not a recognized category of data.

Mel and Mimi Is the Name of an Upscale Boutique