Realizing that their product needed a warranty to gain rapid market acceptance,the manufacturer of a high-tech system for investigating accidents produced:
A) a statement for salespeople to read to prospective buyers
B) an acknowledgment of company responsibilities for salespeople to build into presentations
C) a label stating that the product is of the highest quality and backed by years of manufacturing experience
D) an advertisement stating buyers would not perceive the purchase of this product as risky
E) a written guarantee that the product would work as promised and that it is fit for the purpose it was sold

Question

Quizplus · Accepted Answer

The best option is to provide a written guarantee that the product would work as promised and that it is fit for the purpose it was sold. This provides a clear and formal assurance to the buyers, which would ensure that they perceive the purchase of this product as less risky.

Realizing That Their Product Needed a Warranty to Gain Rapid