The introduction of Cinnamon Toast Crunch,Cocoa Puffs,and Trix cereals with 75 percent less sugar are examples of:
A) product modifications
B) brand mix extensions
C) product diversifications
D) brand repositioning
E) demographic modifications

Question

Quizplus · Accepted Answer

Product modifications involve making changes to an existing product, such as reducing the amount of sugar in a cereal. This is different from product diversification, which involves creating new products to enter new markets, and brand repositioning, which involves changing the image or message associated with a brand. The introduction of cereals with reduced sugar content does not necessarily involve extending the brand mix or targeting a specific demographic group, so options B and E are not the best choices.

The Introduction of Cinnamon Toast Crunch,Cocoa Puffs,and Trix Cereals with 75