Unilever owns the Lipton tea brand.When Unilever introduced Pyramid tea bags,which provide tea leaves with more room to move,and therefore,produce a better tasting brew it was an example of a(n):
A) product line contraction
B) quality modification
C) aesthetics modification
D) obsolescence factor
E) functional modification

Question

Quizplus · Accepted Answer

The introduction of Pyramid tea bags by Unilever is an example of a functional modification because it changes the way the product works, allowing tea leaves more room to move and thus improving the brewing process.

Unilever Owns the Lipton Tea Brand