In the long run,regardless of the effort put into the product management process,the most important factor determining if a consumer product will succeed or fail is:
A) its product mix plan
B) the way it implements its production strategy
C) the marketing plan it selects for its products
D) how well the manufacturer satisfies its customers' needs
E) the competition encountered by the manufacturer

Question

Quizplus · Accepted Answer

Ultimately, the success of a consumer product is determined by whether or not the manufacturer is able to satisfy the needs of its customers. This can only be achieved through understanding customer needs and preferences, and delivering a product that meets or exceeds those expectations. While product mix, production strategy, marketing plans, and competition are all important factors to consider, they are secondary to the core goal of satisfying the customer.

In the Long Run,regardless of the Effort Put into the Product