For years many people perceived it difficult to tape programs on video cassette recorders (VCRs).They could not master the multiple programming steps.As a result makers of VCRs streamlined the system.Now to tape a show,all the user needs is a program number that is available in TV Guide.Makers of VCRs realized that the product characteristic of _____ was slowing sales.
A) complexity
B) trialability
C) relative advantage
D) observability
E) compatibility

Question

Quizplus · Accepted Answer

The passage states that people perceived it difficult to use VCRs and could not master the multiple programming steps, which slowed sales. This suggests that the product characteristic of complexity was the issue.

For Years Many People Perceived It Difficult to Tape Programs