Wright wants to open a store to sell movie memorabilia and is considering locating it in a regional shopping mall.Before opening his new store,he needs to understand:
A) parking in malls is usually inadequate
B) the leases required by mall owners are usually inexpensive
C) the mall atmosphere and that of neighboring stores will help attract shoppers
D) his store could be the mall anchor
E) there is usually a problem with store image because malls have no unified image,as a shopping center does

Question

Quizplus · Accepted Answer

Understanding the mall atmosphere and neighboring stores will help attract shoppers, as the overall experience of the shopping center is important to customers when deciding where to shop. This also allows the store to potentially complement nearby businesses and capitalize on foot traffic. Knowing the parking situation, lease costs, and image issues may also be important factors, but they are not as crucial for understanding how to attract customers. The idea of being the mall anchor may be a potential strategy but should be considered after understanding the overall shopping environment.

Wright Wants to Open a Store to Sell Movie Memorabilia