Which of the following is LEAST likely to be a factor that would determine the nature of the promotional mix?
A) stage in the product life cycle
B) target market characteristics
C) funds available for promotion
D) use of a push or pull strategy
E) size of the company

Question

Quizplus · Accepted Answer

The size of the company may not necessarily have a direct impact on the nature of the promotional mix. Other factors such as the stage in the product life cycle, target market characteristics, funds available for promotion, and use of a push or pull strategy are more likely to influence the choice of promotional mix.

Which of the Following Is LEAST Likely to Be a Factor