Which of the following is NOT an advantage offered by radio to its advertisers?
A) billions of listeners
B) relative low cost
C) targeting power
D) ability to change spots quickly
E) ability for talk-radio hosts to add personal endorsements

Question

Quizplus · Accepted Answer

It is not accurate that radio offers billions of listeners as its reach is limited to the geographical area where the radio station broadcasts.

Which of the Following Is NOT an Advantage Offered by Radio