Which of the following statements about the impact of the Internet on pricing strategy is true?
A) The promise of pricing efficiency on the Internet has been realized.
B) Setting prices on the Internet offers retailers few advantages.
C) One area where the Internet is having a major impact on pricing is the bargaining power between buyers and sellers.
D) Internet marketers have found it relatively easy to charge exactly what the market will bear.
E) Extranets are online price-comparison engines.

Question

Quizplus · Accepted Answer

The internet is having a major impact on pricing in terms of the bargaining power between buyers and sellers. With the ability to easily compare prices and products from various retailers, buyers hold more power in determining prices. This has led to increased price competition and pressure on retailers to offer more competitive prices.

Which of the Following Statements About the Impact of the Internet