During the recent worldwide recession when wine usage was declining,Nickel & Nickel launched a new brand of wine,which they sold at $125 a bottle.The wine is allowed to age three times as long as lower priced wines,and the grapes used in the wine's production are hand-picked.Wine lovers appreciate how both production techniques improve wine quality.Nickel & Nickel used _____ to build market share.
A) value-based pricing
B) unbundling
C) price lining
D) status quo pricing
E) leader pricing

Question

Quizplus · Accepted Answer

Nickel & Nickel used value-based pricing by emphasizing the unique features of their wine such as the longer aging process and hand-picked grapes, which justified the high price point. This allowed them to differentiate their product and attract wine lovers who appreciate the higher quality.

During the Recent Worldwide Recession When Wine Usage Was Declining,Nickel