Consumers sometimes prefer two-part pricing because:
A) prices are often perceived as quality indicators
B) consumers like to be in control of costs
C) consumers are uncertain about the number and types of activities that might be used at places like amusement parks
D) consumers prefer a limited number of choices
E) prices have little or no psychological influence on most consumers

Question

Quizplus · Accepted Answer

Consumers are often uncertain about the number and types of activities that they might use at places like amusement parks, making two-part pricing an attractive option. With two-part pricing, consumers pay an admission fee to enter the park and then additional fees for each individual ride or attraction they want to use. This way, consumers have more control over their costs and can pay only for the activities they actually use rather than paying for a bundled package that may include attractions they have no intention of using.

Consumers Sometimes Prefer Two-Part Pricing Because