An advantage associated with a flexible pricing policy is how it:
A) causes inconsistent profit margins
B) enables a seller to close a sale with a price-conscious customer
C) causes ill will among customers if they discover that other customers are paying lower prices
D) enables salespeople to automatically lower the price to make a sale
E) can spark a price war with competitors

Question

Quizplus · Accepted Answer

A flexible pricing policy allows a seller to adjust the price to meet the specific needs or budget of a price-conscious customer, which can increase the likelihood of closing a sale. This can be particularly effective in competitive markets where customers have many choices and are looking for the best deal. However, a flexible pricing policy must be balanced with consistency to prevent customers from feeling cheated or discriminated against. Therefore, option A, C, D, and E do not apply.

An Advantage Associated with a Flexible Pricing Policy Is How