A company's pricing strategy should do all of the following EXCEPT:
A) give direction for price movements over the product life cycle
B) define the initial price
C) ignore the targeting and positioning strategy of the company
D) set a competitive price
E) interact with the other elements of the marketing mix

Question

Quizplus · Accepted Answer

Pricing strategy should not ignore the targeting and positioning strategy of the company as they are interconnected in the overall marketing strategy of the company.

A Company's Pricing Strategy Should Do All of the Following