In a CRM system,_____ are those areas of the business where customer data are gathered and used to guide and direct the decision making within that business unit.
A) touch points
B) focus areas
C) data mining
D) information search periods
E) observational points

Question

Quizplus · Accepted Answer

Touch points are points of contact between the customer and the business, where customer data is gathered and used for decision making. These touch points can include phone calls, emails, website visits, social media interactions, and in-person interactions. By analyzing the data gathered at these touch points, businesses can gain insights into customer behavior, preferences, and needs, and use this information to provide better service and experiences.

In a CRM System,_____ Are Those Areas of the Business