Marketers involved in value-oriented marketing are constantly balancing
A) promotional effectiveness with ethical advertising standards.
B) the problem of price maximization with cost-efficiency.
C) perceived customer benefits with the costs of their offerings.
D) the desire to achieve with the need for a stable source of supply.
E) the goal of efficiency with the price charged by competitors.

Question

Quizplus · Accepted Answer

Value-oriented marketing focuses on providing customers with perceived benefits that outweigh the costs of the offerings. Marketers need to carefully balance the perceived benefits of their offerings with the costs to make sure they are providing customers with good value while also generating adequate profits for their company.

Marketers Involved in Value-Oriented Marketing Are Constantly Balancing