A firm's product is in the maturity stage of its life cycle. Which of the following OM strategies or issues should the firm be least concerned with at this time?
A) increasing capacity
B) long production runs
C) standardization
D) cost cutting
E) fewer rapid product changes

Question

Quizplus · Accepted Answer

At the maturity stage of a product's life cycle, the firm would have established a stable market position, and sales growth would have slowed down. Therefore, the firm should be least concerned with increasing capacity. Instead, the focus should be on maintaining a stable production process, cost-cutting, and reducing the number of product changes to increase profitability while meeting customer needs. Long production runs and standardization are also desirable strategies for minimizing costs and maintaining quality at the maturity stage of a product's life cycle.

A Firm's Product Is in the Maturity Stage of Its