Standardization is an appropriate strategy in which stage of the product life cycle?
A) introduction
B) growth
C) maturity
D) decline
E) retirement

Question

Quizplus · Accepted Answer

Standardization is an appropriate strategy in the maturity stage of the product life cycle. At this stage, the focus is to maintain market share and customer loyalty, and standardization helps to achieve cost savings, consistent quality, and efficient production processes. In the introduction stage, customization and differentiation are more important to establish a unique identity in the market. In the growth stage, the focus is on expanding distribution channels and increasing production capacity. In the decline and retirement stages, the focus is on phasing out the product and minimizing losses.

Standardization Is an Appropriate Strategy in Which Stage of the Product