Mass customization is defined as follows:
A)Producing whatever the customer wants
B)Making a small variety of products by use of mass production
C)Producing a large variety of products at approximately the same cost as mass production
D)Customizing products using economies of scale

Question

Quizplus · Accepted Answer

Mass customization is the production of a large variety of products at approximately the same cost as mass production. It allows companies to offer a wider range of products to customers while still keeping costs low. Option A, producing whatever the customer wants, is not always feasible due to practical limitations. Option B, making a small variety of products by use of mass production, is not customization but mass production. Option D, customizing products using economies of scale, is not a clear definition of mass customization.

Mass Customization Is Defined as Follows