Why is it important to identify segments with innovative customers?
A) So R&D becomes more expensive
B) So you can save money on distribution
C) So different distribution opportunities become available
D) Because innovative customers are more likely to try new products

Question

Quizplus · Accepted Answer

Innovative customers are more likely to try new products, which is important for a company looking to introduce new products or services to the market. These customers can also provide valuable feedback and help spread word-of-mouth marketing. Identifying segments with innovative customers can help a company tailor their marketing and product development efforts to better reach and appeal to this audience.

Why Is It Important to Identify Segments with Innovative Customers