In understanding key customers,it is NOT relevant to know:
A) what they use the product for
B) what the product's key benefits are to them
C) what the product's buying features are for them
D) what they will recommend to others (word of mouth)
Correct Answer:
Verified
Q8: Extension of the 'five forces' framework moves
Q9: Porter claims that _ contribute(s)to intensity of
Q10: Today,business organisations globally are facing increased pressures
Q11: The best approach for defining an industry
Q12: The factors that influence the bargaining power
Q14: Porter's 'five forces' do NOT include:
A)threat of
Q15: Which of the following statements is true
Q16: A 'five forces' analysis will suggest that
Q17: Industry analysis aims to answer the question:
A)What
Q18: Firms which offer complementary products or services
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