Porter's 'five forces' do NOT include:
A)threat of new entrants
B)threat of substitutes
C)buyer power
D)threat of complementary products

Question

Quizplus · Accepted Answer

Porter's 'five forces' include threat of new entrants, threat of substitutes, buyer power, supplier power, and rivalry among existing competitors. Threat of complementary products is not a component of Porter's 'five forces' analysis.

Porter's 'Five Forces' Do NOT Include