The elements of the macro-environment do NOT include:
A) legal and political trends
B) fashion and brand-image trends
C) demographic and cultural trends
D) economic and technological trends

Question

Quizplus · Accepted Answer

Fashion and brand-image trends are part of the micro-environment, which includes factors specific to the organization and its immediate environment such as customers, suppliers, competitors, and other stakeholders. The macro-environment includes factors that are beyond the control of the organization and impact the industry or market as a whole, such as legal, political, demographic, cultural, economic, and technological trends.

The Elements of the Macro-Environment Do NOT Include