The value proposition rests on the requirement that:
A)the company can charge what it likes for its products
B)the customer is 'price insensitive' to the company's offering
C)the company's employees have their own prestige invested in its processes
D)the company can supply what the customers want at a price they will pay

Question

Quizplus · Accepted Answer

The value proposition refers to the unique value that a company offers to its customers in order to convince them to choose its products or services over those of competitors. It is based on the idea that the company can provide what its customers want at a price they are willing to pay. Therefore, option D is the best choice. Option A is incorrect because the company cannot charge anything it wants, as the market determines the price range for its products. Option B is incorrect because even if customers are not price sensitive, they still want to get value for their money. Option C is incorrect because it refers to employee engagement, which is not directly related to the value proposition.

The Value Proposition Rests on the Requirement That