According to Hubbard,Rice and Galvin,competitive advantage is:
A)profit maximisation
B)making profits similar to the competitors
C)making more profits than competitors for similar activities
D)achieving bigger market share than the competitors

Question

Quizplus · Accepted Answer

Competitive advantage is the ability to generate more profits than competitors from similar activities. It is not just about achieving a bigger market share or making profits similar to competitors, but about creating a unique value proposition that exceeds what competitors offer. Profit maximization may be a desirable outcome, but it is not the only measure of competitive advantage.

According to Hubbard,Rice and Galvin,competitive Advantage Is