Value is the difference between:
A)what the customer pays for and deserves
B)what the 'office of fair trading' decides a customer has a right to expect
C)what the customer pays in costs and receives in benefits
D)the customer's buying price and the company's sale price

Question

Quizplus · Accepted Answer

Value is determined by comparing what the customer pays (costs) to what they receive (benefits). This is also known as the "value proposition" and is a key factor in a customer's decision to purchase a product or service. Options A and B do not fully capture the concept of value, as they focus on what the customer deserves or is entitled to, rather than what they actually receive. Option D also does not fully capture the concept of value, as it only considers the customer's buying price and the company's sale price, without considering the benefits received by the customer.

Value Is the Difference Between