If a firm's senior management decide to follow a differentiation strategy, their focus should be to NOT concentrate on:
A) product quality.
B) product delivery.
C) product innovation.
D) product costs.

Question

Quizplus · Accepted Answer

If a firm's senior management decides to follow a differentiation strategy, they should focus on creating unique and high-quality products or services that are different from those offered by competitors. They should not concentrate on reducing product costs as this may compromise the quality and uniqueness of the product or service.

If a Firm's Senior Management Decide to Follow a Differentiation