The value chain for a service entity includes:
i. design.
ii. purchasing.
iii. marketing.
iv. distribution.
A) i, ii and iv
B) ii and iii
C) i and iii
D) i, ii and iii

Question

Quizplus · Accepted Answer

The value chain for a service entity includes design, which involves creating the service offerings, and marketing, which involves promoting the service to potential customers. However, purchasing and distribution are not part of the value chain for a service entity because services are not physical products that need to be purchased, stored, and distributed. Therefore, the best choice is C, which includes only design and marketing.

The Value Chain for a Service Entity Includes