The typical starting point in the sales forecasting process is
A) the sales level of the preceding year.
B) input from key executives.
C) economic trends.
D) the sales manager's best guess.

Question

Quizplus · Accepted Answer

The sales level of the preceding year is the typical starting point in the sales forecasting process because it provides a baseline for future sales and allows for analysis of trends and patterns. Input from key executives, economic trends, and the sales manager's best guess can also be considered in the forecasting process, but the starting point is usually the previous year's sales data.

The Typical Starting Point in the Sales Forecasting Process Is