An increasingly popular approach that integrates financial and customer performance measures with measures in the areas of internal operations and innovation is known as:
A) the integrated performance measurement tool.
B) the balanced scorecard.
C) integrated efficiency.
D) benchmarking.

Question

Quizplus · Accepted Answer

The description matches that of the balanced scorecard, which is a strategic management tool that integrates financial, customer, internal processes, and learning and growth perspectives to help organizations align their activities with their strategy and vision.

An Increasingly Popular Approach That Integrates Financial and Customer Performance