The cognitive dissonance theory proposes that the intensity of the desire to reduce dissonance is determined by ________.
A) importance, influence, and rewards
B) economics, politics, and organizational structure
C) stability, position, and power
D) awareness, status, and punishments

Question

Quizplus · Accepted Answer

The cognitive dissonance theory suggests that the intensity of the desire to reduce dissonance is determined by the importance of the dissonant beliefs, the influence they have on the individual's behavior, and the rewards associated with maintaining these beliefs. Therefore, choice A correctly identifies the factors that determine the intensity of the desire to reduce dissonance.

The Cognitive Dissonance Theory Proposes That the Intensity of the Desire