The double bottom line concept means CEOs must:
A) meet organizational goals and objects.
B) achieve the mission within financial means.
C) be accountable to their donors and the Internal Revenue Service.
D) increase the value of the business and the wealth of its owners.

Question

Quizplus · Accepted Answer

The double bottom line concept refers to a company's responsibility to both achieve its mission and objectives while also doing so within its financial means. This means that CEOs must prioritize both the social impact and financial profitability of the company. Therefore, the best answer is B.

The Double Bottom Line Concept Means CEOs Must