ABC Manufacturing focuses on implementing a basic market strategy of concentrating upon existing operations and protecting their home turf.ABC can be described as a _____.
A) defender
B) prospector
C) reactor
D) analyzer
E) coordinator

Question

Quizplus · Accepted Answer

ABC Manufacturing's focus on protecting their existing operations indicates a defender strategy, which emphasizes maintaining a stable position in the market and defending their current market share.

ABC Manufacturing Focuses on Implementing a Basic Market Strategy of Concentrating