From the textbook cases, which of the following companies did NOT use descriptive analytics?
A) Esurance
B) Fandango
C) Simpa Networks
D) UPS

Question

Quizplus · Accepted Answer

Both Esurance and Fandango used descriptive analytics to analyze data and improve their business operations, while UPS used it to optimize its logistics and supply chain management. Simpa Networks, on the other hand, did not use descriptive analytics as it is a case about predictive analytics and how the company used it to determine creditworthiness of potential customers in rural India.

From the Textbook Cases, Which of the Following Companies Did