Which of the following statements about customer relationship management is true?
A) It has become even more personal due to industrialization and mass production.
B) It helps companies acquire new customers and to retain and expand their relationships with profitable existing customers.
C) It stays consistent throughout various circumstances which makes it easier to standardize the process.
D) It helps companies spend less time with their customers so that they can gather and analyze data in greater volume.

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) helps companies to acquire new customers and retain and expand relationships with profitable existing customers. It involves building and maintaining long-term relationships with customers, and maximizing their satisfaction, loyalty, and profitability. It is not related to industrialization or mass production and is not meant to spend less time with customers for data analysis. While certain processes and technologies may be standardized, CRM is ultimately about providing personalized and tailored experiences for each customer.

Which of the Following Statements About Customer Relationship Management Is