Pandemonium, a software enterprise, introduced a new gaming console in a small way with stimulating features. In six months its popularity and its sales increased extensively. The major players in the business were overshadowed by this new gaming console. Which of the following best describes this situation?
A) environmental capital
B) sustainable development
C) sustainable innovation
D) reverse innovation
E) disruptive innovation

Question

Quizplus · Accepted Answer

The situation described is that of a disruptive innovation, where a new product or service enters the market and disrupts the existing players by offering unique features and advantages that were previously unavailable. The success of the new gaming console suggests that it has disrupted the existing gaming console market.

Pandemonium, a Software Enterprise, Introduced a New Gaming Console in a Small