To help implement its corporate strategy, the managers of an organization would most likely develop a(n) ___ plan for the marketing department.
A) functional
B) operational
C) single-use
D) production
E) zero-based

Question

Quizplus · Accepted Answer

A functional plan outlines how a specific functional area of the organization will contribute to the overall strategy. In this case, the marketing department's plan would align with and support the organization's corporate strategy. Operational plans are focused on day-to-day activities, single-use plans are designed for one-time projects, production plans are specific to manufacturing processes, and zero-based plans require all activities to be justified from scratch.

To Help Implement Its Corporate Strategy, the Managers of an Organization